Descargar Libros

El depósito más destacado de libros en PDF, EPUB y MOBI.

Gustavo Cisneros

Sinopsis del Libro

Libro Gustavo Cisneros

Gustavo Cisneros is one of the most successful business leaders in the history of Latin America. He took the major company built by his father, Diego Cisneros, and transformed it into a diversified, international powerhouse. Indeed, he was perhaps the first entrepreneur to see the potential of the U.S. Hispanic market, and he cofounded Univision, which would become the leading Spanish-language media company in the United States. In his book, Pablo Bachelet narrates an engaging tale about the growth of an influential and complex entrepreneurial organization and the evolution of its leader. Bachelet captures the exhilaration of life on the fast track of international business transactions and provides the reader with an insider's view of the launch of new business ventures. What emerges is a portrait of Cisneros as a man who is willing to take risks, yet understands the need to proceed with caution; as someone who has enjoyed great success, yet also tasted failure; as a captain of industry for whom every business venture provides an opportunity to innovate and create. These traits are illustrated through a succession of stories that include, among others, Cisneros' dazzling effect on the soft-drink business in Latin America. Under his family's stewardship, Pepsi controlled an 82 percent share of the market in Venezuela, one of the few countries in the world where Pepsi was winning the famed "Cola Wars." Then, virtually overnight, all that changed: With the successful implementation of "Operation Swan," Cisneros repainted and relabeled his Pepsi plants with the famed red and white Coca-Cola logo. The secret agreement instantly gave Cisneros and Coca-Cola a 94 percent share of the soft-drink market in Venezuela and left Pepsi in the dust. In chapters such as those describing Cisneros' attempts to establish an integrated platform for satellite TV in Latin America, and his dealings with Rupert Murdoch, Emilio Azcarraga, and other media barons, Bachelet reveals some of the secrets to Cisneros' highly effective management style. In his foreword to the book, Carlos Fuentes dubs Gustavo Cisneros "The Pioneer"-El Adelantado"-and Bachelet's account succeeds in illustrating a career of risks being rewarded and errors being acknowledged. He shows Cisneros advancing from traditional mass-consumption businesses to media and telecommunications, and reveals his relentless quest to integrate and grow his businesses. Gustavo Cisneros: Pioneer is an engrossing tale of how personal traits and business acumen have combined to create unprecedented success. Book jacket.

Ficha Técnica del Libro

Subtitulo : Pioneer

Número de páginas 311

Autor:

Categoría:

Formatos Disponibles:

PDF, EPUB, MOBI

¿Cómo descargar el libro?

Aquí te presentamos diversas opciones para adquirir el libro.

Valoración

Popular

3.4

41 Valoraciones Totales


Otros libros de Pablo Bachelet

Gustavo Cisneros

Libro Gustavo Cisneros

Fascinating story of billionaire Cisneros, who turned a family business into a multinational entertainment conglomerate.

Más libros de la categoría Biografía

Fernando Marinero nacido para ser una estrella.

Libro Fernando Marinero nacido para ser una estrella.

Este libro tiene un carácter documental y pretende resaltar la vida y obra artística de un personaje que ha trascendido dentro del ámbito musical; para lograrlo tuvo que pasar muchos años de trabajo, paciencia, tolerancia y, sobre todo, persistencia hasta ganarse el título de “Embajador de la Cumbia”. Además es un libro que inspirará a muchas personas a escribir su propia historia que por diversas razones no se han atrevido a escribirla, quizá por miedo a las críticas, sin saber que su experiencia artística puede ayudar a muchos jóvenes a concretar sus sueños musicales como lo ...

Mis queridos normales

Libro Mis queridos normales

Mi nombre es Luis Enrique Álvarez de Torres y nací con una hipoacusia bilateral, lo que en términos profanos a la ciencia significa nacer sordo de ambos oídos. Uso audífonos desde que tengo uso de razón y tengo dificultades fonéticas para hacerme entender con los que me rodean. Soy podólogo en ejercicio y estas son mis circunstancias. La sociedad nos clasifica voluntaria o involuntariamente y nos segrega en función de nuestras diferencias respecto de la mayoría. Es por eso que de pequeño me hicieron creer que era un bicho raro; había escuelas para niños como yo y otras para...

Otro mundo

Libro Otro mundo

Un relato emocionante de la acción conjunta y desinteresada de un grupo de voluntarios guiados por la idea de construir "otro mundo".

Libros Recomendados 2025



Últimas Búsquedas


Categorías Destacadas