Inglés medio

A través de sus escaparates es como los comercios acceden a sus clientes. Es más, un buen escaparate puede llevar a un aumento en las ventas. Por ello, es fundamental conocer a fondo no sólo las funciones y objetivos que puede tener un escaparate, sino también los efectos psicológicos que producen en el consumidor las distintas técnicas utilizadas en Escaparatismo. Junto a estas ideas, la presente obra muestra cómo realizar un estudio sobre el diseño y montaje de escaparates en diferentes tipos de establecimientos comerciales. Tema 1. Análisis del escaparate. Tema 2. Diseño e imagen ...

El alto grado de profesionalización que caracteriza a la empresa moderna también se ha extendido al ámbito puramente comercial. Este libro desvela cómo actúan los nuevos vendedores de éxito, empezando por el conocimiento profundo del mismo proceso de venta, descrito paso a paso, y terminando en servicios de atención al cliente, como los de seguimiento y fidelización o los de gestión de quejas y reclamaciones. 1. Procesos de venta 2. Aplicación de técnicas de venta 3. Seguimiento y fidelización de clientes 4. Resolución de conflictos y reclamaciones propios de la venta

This book offers an in-depth study of the internal structures of Popol Vuh, the Sacred Book of the Maya-Quiche people of Guatemala, and of the ways in which the main characters of this text are configured. This is accompanied by a similar, comparative analysis of the three novels widely known in the Hispanic world as the Banana Trilogy, written betweem 1950 and 1960 by the winner of the 1967 Nobel Prize for Literature, Miguel Angel Asturias. By showing a direct relationship between the macro-structure of Popol Vuh and its literary devices (including character configuration) and those of the...

Designed for introductory-level students, this communication manual develops practical vocabulary for everyday situations. The Fifth Edition corresponds in structure and content with Basic Spanish Grammar, 6/e, including a second Leccin preliminar. In each lesson, essential vocabulary and grammatical structures are reinforced through realistic dialogues, questions, situational role-plays, and realia-based activities. The correlated audio program features up-to-date dialogues (paused and unpaused versions), vocabulary lists for each lesson, and Prctica orales corresponding to the review...

Collins Easy Learning Spanish Verbs offers beginners a clear and easy-to-understand guide to Spanish verbs.

After years of living with uncertainty, first with his mother and then in foster care, J.P.'s life is finally becoming more predictable, routine and even comfortable. Now that he is living with his father, his stepmother and his two half-sisters, J.P. finally has the opportunity to learn more about himself. As a fan of professional wrestling that he views on TV, he decides to pursue that sport at his new school. What he is not nearly as keen on is the idea of studying, mostly because it's hard for him. Nevertheless, he resolves to do well enough to ensure eligibility for participation on the...