Inglés medio

El alto grado de profesionalización que caracteriza a la empresa moderna también se ha extendido al ámbito puramente comercial. Este libro desvela cómo actúan los nuevos vendedores de éxito, empezando por el conocimiento profundo del mismo proceso de venta, descrito paso a paso, y terminando en servicios de atención al cliente, como los de seguimiento y fidelización o los de gestión de quejas y reclamaciones. 1. Procesos de venta 2. Aplicación de técnicas de venta 3. Seguimiento y fidelización de clientes 4. Resolución de conflictos y reclamaciones propios de la venta

A través de sus escaparates es como los comercios acceden a sus clientes. Es más, un buen escaparate puede llevar a un aumento en las ventas. Por ello, es fundamental conocer a fondo no sólo las funciones y objetivos que puede tener un escaparate, sino también los efectos psicológicos que producen en el consumidor las distintas técnicas utilizadas en Escaparatismo. Junto a estas ideas, la presente obra muestra cómo realizar un estudio sobre el diseño y montaje de escaparates en diferentes tipos de establecimientos comerciales. Tema 1. Análisis del escaparate. Tema 2. Diseño e imagen ...

"Welcome to Klail City, in Belken County, along the Mexico border in Texas’ Rio Grande Valley. In the weeks leading up to the Democratic primary, Jehu Malacara chronicles the political rabble-rousing of Klail City’s wealthiest citizens in letters to his cousin Rafe Buenrostro. Led by Arnold "Noddy" Perkins, the who’s who of Belken County create a complex web of relationships. Wrangling bank loans, club memberships, and local politics, Perkins dominates the political and economic landscape of the community. When Malacara turns up missing, and the writer, P. Galindo, begins interviewing...

Unique in coverage, this comprehensive one-volume anthology of Latin American literatures—from pre-Colombian times to the present—covers not only the authors accepted within the literary canon, but innovative contemporary voices that are now breaking the ethnocentric mold. It features detailed historical introductions to each period and writer, selections drawn from literary, historical, and socio-political contexts, and instructional aids that make the language accessible and encourage critical thinking. For anyone interested in Spanish literature.

Mujeres Millionarias inspires all women to think more powerfully about money and success and to be motivated by confidence, pride and a belief in their own ability to manage it. Women will learn to enjoy the process of accumulating wealth and achieving success without the guilt and fear they traditionally experienced. The authors researched a simple question: If the formula for making money and building wealth could be distilled down to one thing, what would it be? The answers, from women like Lillian Vernon and Mary Kay, include ideas for investing wisely or starting a business. These and...

This rich textbook provides a comprehensive introduction to the principal concepts and thematic areas of Spanish pragmatics. It is aimed at advanced students of Spanish—upper-level undergraduates and beginning graduate students—who need to hone their language skills for contextually sensitive use of the language. Written entirely in Spanish, with Spanish examples, this volume introduces basic pragmatics, methods of analysis, and new thematic areas such as language and the press and globalization. Theoretical explanations combine with practical exercises in each chapter to help...